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Our 2015 card design showcases the Mayflower print
This year our card design showcases the exclusive Mayflower print that has been designed to commemorate Liberty’s 140th birthday. The prints name represents our May birthday and also pays homage to the ship which can be seen atop the store on the famous Liberty weathervane.
Using the iconic Liberty archive, the Heads of Design briefed their individual teams to create their own take on a celebratory print. Combining art nouveau swirls from early archive prints and a more abstract detail from the ‘Dahlia’ print, representative of an exploding firework, these motifs convey an idea of celebration, mixing classic swirls with modern firework-inspired bursts.